DOGTV for Veterinarians

DOGTV has been proven to reduce the stress levels of dogs at home and in anxious situations like shelters, grooming salons, and veterinary offices. Sharing the calming sights and sounds of DOGTV can help them feel more at ease. The DOGTV Veterinary Program is easy to implement and will set your business apart from the competition.

You can show your clients you really care about their well-being and that of their dogs by sharing our science-led and expert-approved content in your business.

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Dog Veterinarians

While awaiting surgery or in recovery, lowering the pets’ anxiety levels can help improve the outcome of their visit to the veterinary hospital.

DOGTV’s fully integrated programming is simple to set up and even easier to implement. It combines content, hardware, and software to provide everything you need to deliver content to both your patients and their pet parents.

Having DOGTV in your practice sets you apart from your competition. By sharing our informative and fun content for pet parents in the waiting room and our relaxing dog content in the recovery room, it will show your clients that you truly care about helping them at both ends of the leash.

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A happy dog visits the vet

The Science

DOGTV is based on more than 50 different studies from universities around the world. We studied the relevant conclusions having to do with dog behavior, vision, and hearing, and eventually created our own “manual” of how to create programs that are 100% dog customized.

To help translate the research into practical ideas, we had some acclaimed pet experts join the journey: an expert in pet behavior to advise, a dog trainer, as well as a pet psychologist. Prof Nicholas Dodman, Victoria Stilwell, Warren Eckstein, and Dr. Marty Becker joined DOGTV’s advisory board. With top pet experts on board, we wanted to do our own research, and learn from our own observations.

    • Prof. Nicholas Dodman and his team at Tufts University, have conducted large scale research, on which 38 dogs were monitored in apartments in LA and NY for 6 hours, home alone, filmed by 5 security cameras, with DOGTV on, but also with other channels like CNN, Animal Planet and no TV.  The results of the research were very promising. As Prof Nicholas Dodman said: “The dogs clearly showed an interest in watching a television channel for dogs. In assessing dogs’ interest in watching DOGTV, it appears that DOGTV is a valuable enrichment tool for dogs left home alone”.
    • In October 2020, DOGTV partnered with The Center for Canine Behavior Studies to research the effects of television programming on a dog’s behavior. The results indicated that the majority of owners found the content of DOGTV to be beneficial to their dog. DOGTV not only provided entertainment for dogs, but as a result of regular programming, dogs in our study were more content, quieter, less agitated, and coped better when left alone.
  • In November 2021, a study was conducted by Niwako Ogata BVSc, Ph.D., of Purdue University, evaluating the behavioral and physiological effects of DOGTV as an environmental enrichment tool for dogs. The objective was to compare behavior and physiological effects between dogs in an unfamiliar environment with and without DOGTV, by means of examining levels of cortisol in dogs’ saliva. The pre-and post-saliva cortisol changes were bigger in the non-TV group than the TV group. The non-TV group, who were not exposed to DOGTV but to white noise, exhibited much higher levels of cortisol increase which was statistically significant.

Words From Our Experts:

Victoria Stillwell

“People think that DOGTV is a bit of a weird concept at first, but when I tell them the amount of research that has gone into this – that this TV channel can help their dogs while home alone, improve their lives considerably, and help with different stresses and anxieties – they get it.”

Victoria Stillwell
Renowned animal trainer, Author and Animal Planet’s ‘It’s Me or the Dog’

Dr. Courtney Campbell

“By utilizing every modality that we have for enrichment – whether, through a Veterinary behaviorist, different devices and apparel to help dogs feel more comfortable, or through DOGTV – an ‘all hands on deck’ approach for enrichment can not only make our dogs happier but help prevent tragic situations that can come from separation anxiety.”

Dr. Courtney Campbell, DVM
Board Certified Surgeon,
2020 Global Pet Expo annual recipient for ‘Excellence in Journalism & Outstanding Contributions in the Pet Industry’

Dr. David Haworth

“The idea of us being the best pet parents possible is critical to me, and the idea that we’re able to enrich our dogs’ lives by streaming curated content for our dogs in the home is very exciting. I’ve always been a big fan of DOGTV, so when I had the opportunity to join the board, it was a pleasure.”

Dr. David Haworth, DVM
DOGTV Board Member
President, Vidium Animal Health

See What Pet Parents Are Saying About DOGTV:

Jelly Junior

“Never a worry when I leave my Belgian Malinois home by himself. DogTV has been great at keeping his attention on it instead of other “chewy” items.”

-Jelley Jr

Shelli

“Our dog loves it! We call it her “show” and she has to watch every day when we get home from work.”

-Shelli

Victoria

“My dogs absolutely adore DOGTV, the price is well worth it, and it has calmed our anxious little younger dog down and helped her separation anxiety.”

-Victoria

Saundra

“I love dogtv, and more importantly, my puppy with anxiety issues also loves it and she seems calmer watching it.” 

-Saundra

Lauren

“We love the calming nature of the app. Our dogs settle right down when it’s on.”

-Lauren

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