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Led by Love.
Backed by Science.

Understand the Science behind DOGTV. The original, and first-ever tv channel scientifically created to reduce anxiety in dogs.
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HowDogsSeeColor

How Our DOGS See Regular TV / What Our Dogs see on DOGTV!

How do you create a tv channel for dogs?

We reviewed over 50 different research studies from universities to learn about how dogs experience television. We asked questions like, what do dogs enjoy watching? What can they see on-screen? What kinds of sounds do dogs recognize, and what kinds of music will calm an anxious dog? We learned that dogs have short attention spans, and while they don’t see in black and white, dogs do have dichromatic vision so they don’t see the full spectrum of colors that humans do. We learned that their eyes are super sensitive to motion, and that certain sound frequencies are more soothing to dogs.

With that in mind, we created our own manual on how to produce TV shows for dogs. We worked with leading pet experts to create our exclusive patented video content designed to ease separation anxiety and provide mental stimulation for dogs at home during the day. Each episode is 3-5 minutes long, color adjusted to be eye-catching for a canine audience, and paired with a soundtrack composed for dogs.

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Do dogs really watch tv?

Yes, they do! (And we have quite a few feline fans as well.)  Dogs won’t binge watch the way humans might, but many do enjoy television. In a survey conducted by the AKC and IAMS, nearly half of those surveyed had dogs that showed interest in TV. In our mission to create content to help reduce anxiety in dogs, we thought about that other half too. We studied the particular sound frequencies that dogs respond to and created our soundtrack to soothe and calm them – so your dog is benefitting even if their eyes aren’t on the screen.  

Did we get it right?
The science says yes!

We continually conduct additional research to learn more about how DOGTV can benefit dogs. We’ve worked with experts like Professor Nicholas Dodman at Tufts University, Niwako Ogata of Purdue University, and organizations like The Center for Canine Behavior Studies to learn from their observations. Their findings validate what we knew all along – thoughtfully produced tv programming can reduce anxiety in dogs, and can be a valuable form of enrichment for our furry friends.

From Queens University, UK

Did you know that even our kennelled canine friends can't resist the allure of TV shows? That's right – their behavior is influenced by the visual stimulation from their favorite binge-worthy programs!

“The behaviour of kennelled dogs is influenced by visual stimulation in the form of television programmes”

From University of Oxford, UK

Lights, Camera, Action! Much like humans, dogs react to to the activity they see on screen - so much that video is used to imitate stimuli in scientific research studies.

” “Can video images imitate real stimuli in animal behavior experiments?”, Richard B. D’eath, 1997, University of Oxford, UK”

From Bristol University, UK

Unleash the power of simulation! When puppies under 8 weeks old were exposed to simulations of their future adult environment, they grew up with less fear of new things. Confidence for the win!

“Exposure to video images between 3 and 5 weeks of age decreases neophobia in domestic dogs”, Jolanda Pluijmakers, David Appleby, Department of Clinical Veterinary Sciences, University of Bristol, UK

From University of Santa Barbara, US

Roll out the red carpet – video playback steals the show in the canine world! By observing the motion and shapes they see on screen, our dogs are unlocking a new level of understanding the world around them.

“Color perception and the use of video playback experiments in animal behavior”, Leo Fleisman, William McClintock, 1997, University Of California at Santa Barbara
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