DOGTV is based on more than sixty scientific studies

We learned:


  • how visual stimuli can impact a dog’s behavior
  • ways in which exposure to sounds can help dogs become acclimated to the sounds and reduce their anxiety
  • dogs are positively impacted by listening to classical music than by other auditory stimulation.

University of Bristol, UK

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puppy exposure

"Simulations of the environment where dogs will spend their adult lives that are presented to puppies before 8 weeks of age might reduce subsequent fear and anxiety" 1

"Video sequence can be a useful tool in the study of how visual stimuli affect many aspects of animal behavior" 2

University of Oxford, UK

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DOGTV has 4 patents for the technology used to create the programming your dog sees.

“The behaviour of kennelled dogs is influenced by visual stimulation in the form of television programmes” 3

Queen’s University, UK

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“Video playback may represent an effective means for studying motion or shape” 4

University of California, US

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“Classical music resulted in dogs spending significantly more of their time quiet than did other types of auditory stimulation” 5

Queen’s University, UK

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Dogs don't see the world black & white, they see in shades of yellow & blue.

Based on our research and pup approved.


DOGTV’s programs work together to provide just the right balance for your dog’s daily cycle.

Programs with animated sequences, dogs and other animals designed to be playful, prevent boredom and provide mental stimulation.



Calming scenes and soothing sounds keep dogs relaxed and make them feel more at ease during the day.

Programs edited with limited exposure to sounds that help dogs become accustomed to things like car rides and vacuum cleaners.


[3, 5] “The Influence of auditory stimulation on the behaviour of dogs housed in a rescue shelter”, DL Wells, Queen’s University,Belfast

[4] “Colour perception and the use of video playback experiments in animal behaviour”, Leo Fleisman, William McClintock, 1997, University Of California at Santa Barbara

[2] “Can video images imitate real stimuli in animal  behavior experiments?”, Richard B. D’eath, 1997,   University of Oxford, UK

[1] “Exposure to video images between 3 and 5 weeks of age decreases neophobia in domestic dogs”,  Jolanda Pluijmakers, David Appleby, Department of Clinical Veterinary Sciences, University of Bristol, UK

DOGTV is catering to your dog's unique color vision

Yes, dogs are color blind. But this doesn’t mean they see the world in black and white. In fact, dogs are not much different than people who are color blind. They see color, but not in the same intense and rich ways most of us do. Both humans and dogs have special receptors in the eye called cones. Dogs have fewer cones than humans, which means their color vision is not as intense. Humans have three types of cones which enables them to see all colors. Dogs, on the other hand, only have two types of cones, which prevents them from seeing all colors. Dogs see the world mainly as yellow, blue and gray. They are deuteranopes, which means they have red green color blindness.

Knowing what colors dogs can see enables us to eliminate certain colors and play up others through an in-depth coloring process. While editing our programs, we always work with two different monitors: a human monitor and a dog monitor – this enables us to see the world as a dog would, and make sure the content is clear and beautiful for them to enjoy.

Focus group: some footage from DOGTV’s scientific research

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