Research & Development

DOGTV is based on more than sixty scientific studies. Here’s what we learned.


How visual stimuli can impact a dog’s behavior


Ways in which exposure to sounds can help dogs become acclimated to the sounds and reduce their anxiety


Dogs are positively impacted by listening to classical music than by other auditory stimulation.

“Simulations Of The Environment Where Dogs Will Spend Their Adult Lives That Are Presented To Puppies Before 8 Weeks Of Age May Reduce Subsequent Fear and Anxiety” 1

University of Bristol, UK

“Video Sequence Can Be A Useful Tool In The Study Of How Visual Stimuli Affect Many Aspects Of Animal Behavior” 2

University of Oxford, UK


DOGTV has 4 patents for the technology used to create the programming your dog sees.

“The behaviour of kennelled dogs is influenced by visual stimulation in the form of television programmes”  3

Queen’s University, UK

“Video playback may represent an effective means for studying motion or shape”  4

University of California, US

“Classical music resulted in dogs spending significantly more of their time quiet than did other types of auditory stimulation” 5

Queen’s University, UK

[1] “Exposure to video images between 3 and 5 weeks of age decreases neophobia in domestic dogs”, Jolanda Pluijmakers, David Appleby, Department of Clinical Veterinary Sciences, University of Bristol, UK

[2] “Can video images imitate real stimuli in animal behavior experiments?”, Richard B. D’eath, 1997, University of Oxford, UK

[3, 5] “The Influence of auditory stimulation on the behaviour of dogs housed in a rescue shelter”, DL Wells, Queen’s University,Belfast

[4] “Colour perception and the use of video playback experiments in animal behaviour”, Leo Fleisman, William McClintock, 1997, University Of California at Santa Barbara